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the survival guide for iowa school administrators Boxes, design only
REACHING PARENTS AND COMMUNITY
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Tips for Interviews
Preparing for a News Media Interview
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  1. Analyze the sensitive issues and anticipate the hostile questions before your interviews. Plan what you want to say, especially your main points.

  2. Assume that, at best, you will deliver three key message points.

  3. Concentrate on the most positive messages you have to transmit.

  4. It is better to say the same thing several times in different ways than to say several things only once.

  5. Refute any incorrect statements.

  6. Try to keep your answers short—edit your own soundbytes.

  7. If the interviewer rephrases your statements, make sure he or she gets it right. If not, correct at once.

  8. Remember that nothing is “off the record.”

  9. Never say “no comment.”

  10. Don’t feel you have to fill embarrassing silences; that’s the interviewer’s job.
--from Keeping the Wolves at Bay (Bernstein, 2004)
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