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Consider turning to your local Area Education Agency's graphic artist for assistance with the design and layout of your publications. Professional looking publications tell the reader that the information it contains matters. Remember that your correspondence with the public is competing with literally thousands of other messages.
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Articles should be written in the "inverted pyramid" format with key points in the first paragraph, followed by points of lesser importance. Remember that some of your readers are "three second" or "three minute" readers who will only spend time on the first paragraph.
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As educators, we are notorious for our jargon. The following tips and resources are designed to help school administrators make their communications more readable for the public.
For a complete step-by-step guide to communication planning, visit AEA 267's Communication Toolkit web site.
Publications should follow the 30-3-30 rule principle. Write for readers who have 30 seconds, three minutes or 30 minutes to spend on your publication. Thirty-second readers may skim the headlines of your publication and the first paragraph. Three-minute readers may focus on one or two articles, while thirty-minute readers are those who typically digest the entire publication. Write with something in mind for all three types of readers.
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