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Vision: Is a statement that directs the system towards what it aspires to become. It is future-focused.
Mission: Is a statement that defines the purpose of the existence of the system; it defines why it exists
Beliefs: Are shared convictions and related actions that staff want to live by internally and as seen by others external to the system. They are operating principles.
Values: Defines the personal attributes that are regarded as essential to model and promote by all employees of the system.
Direction (Head)
Energy (Heart)
Vision
Beliefs
Mission
Values
(Statements of purpose are usually guided by beliefs and values)
(Beliefs and values are what drives the passion and energy to achieve the purpose)
